Are we in control of our decisions?

June 8, 2015

Dan Ariely, behavioral economist and author of Predictably Irrational, explains some of the ways our decision making is shaped by forces external to us in this engaging and humorous TED talk.

 

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He compares optical illusions to cognitive or decision making illusions to show that the way options are framed can drastically affect the choices we make. Turns out we may not be as rational as we'd like to think! Watch the video to learn more.

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