Dec 31, 20202 minPost-Purchase Rationalization: Definition, Examples and EffectsPost-purchase rationalization is a psychological phenomenon that occurs when a consumer justifies a purchase decision after the fact. It...
Dec 31, 20202 minLess-Is-Better Effect: Definition, Examples and EffectsThe Less-Is-Better Effect is a phenomenon in which people perceive a smaller number of options as being more desirable than a larger...
Dec 31, 20202 minMere Exposure Effect: Definition, Examples and EffectsThe mere exposure effect is a psychological phenomenon that occurs when people are exposed to a stimulus multiple times. It is a form of...
Dec 31, 20202 minAnticipatory Regret: Definition, Examples and EffectsAnticipatory regret is a feeling of regret that occurs before an action is taken. It is a form of anxiety that can be experienced when...